With one sold every minute worldwide, Soy Face Cleanser has earned the name of not only an essential but an icon. To celebrate Fresh’s first and most popular skincare product born in 2000, Soy Face Cleanser has been recently given a modern makeover, so I figured that it is the perfect time to put this product to the test in order to learn if it is actually a perfectly gentle but effective gel cleanser for all skin types.
First Things First:
Fresh Founders Lev Glazman and Alina Roytberg believe that “good skin starts with clean skin” and it is a mantra I can completely agree with. I also really appreciate the fact that Soy Face Cleanser was developed specifically with women in mind, to honour their health and the simple beauty of a wonderful wash. 🧖🏼♀️
Inspired by the ‘Soy Girl’ that graced the original tube and celebrated all women around the world with her understated glamour, new Limited-Edition Soy Face Cleanser’s design is definitely one-of-a-kind. Its author is a NYC-based fashion illustrator Blair Breitenstein, who created her own version of ‘Soy Girls’. Using watercolour and markers, she illustrated girls that are less done up and really easy to relate to that definitely. The packaging draws the viewer into this new quirky, abstract, and chic world of fashion and beauty.
Key Ingredients & Formula:
Following the original version of this cleanser, Fresh Limited-Edition Soy Face Cleanser is tied to the nutritional benefits of soy proteins to the skin. The product is based on amino acid-rich soy proteins that help maintain elasticity and healthy-looking skin. The rest of its key ingredients include rosewater to calm and balance skin, cucumber extract to soothe, and borage seed oil to nourish. Everything you need in one bottle! 🌸